Bingo Games, Daytime TV: Biden Woos Older Voters to Stop Trump [View all]

Source: Bloomberg

May 11, 2024 at 9:00 AM EDT


Pollsters are calling the 2024 presidential election a coin toss. President Joe Biden’s campaign hopes the race will actually be decided by bingo balls.

The president’s team is intensifying outreach to older voters, with volunteers organizing bingo games in swing states and running ads during daytime shows popular with seniors, such as The Price is Right. It’s a bid to capitalize on polls showing Biden leading Donald Trump among those 65 and older, reversing a trend that’s seen seniors back Republican nominees in recent elections.

Older voters are a coveted bloc, boasting the highest turnout rate of any age bracket and sizable populations in battleground states. They’re even more important this year, offering Biden the chance to offset losses from younger voters frustrated by his handling of the Israel-Hamas war and other issues.

Biden’s team believes seniors could make a difference in the battleground states, a campaign official said on condition of anonymity to discuss internal strategy. Democratic strategist Tom Bonier said older voters are tuned in to political news, including coverage of Trump’s criminal cases. “Voters who are paying the closest attention are those who are abandoning Trump and the Republican Party at higher rates than any others,” Bonier said.

Read more: https://www.bloomberg.com/news/articles/2024-05-11/bingo-games-daytime-tv-biden-woos-older-voters-to-stop-trump?srnd=politics-vp