General Discussion
In reply to the discussion: Limbaugh Is Losing! With Each Hateful Word, More Sponsors Leave. (300 Left Last Month) Total: 2,500+ [View all]rurallib
(62,536 posts)If you were to count local sponsors who no longer want to be affiliated with Limbaugh I could see how that number could be in the thousands. Most never paid a lot of attention until the show got so toxic.
The way the Limbaugh show works, the station gets the show basically free and they split the advertising. I think Rushie gets 2/3rds and local gets 1/3rd to sell. Works great when that time is in demand. But when it is toxic, anything times 0 is 0.
Since almost all of the stations he is on are owned by the big conglomerates (Clear Channel or Cumulus) they can just keep running him as long as they want. But eventually with no revenue and his enormous contract something has to give. CC has already been bought by Bain and Cumulus is on the verge of going under. About another year may do them in.